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Savvy Branding Strategies to Build Your Customer Base

Tue, Apr 16, 2019 12:59 PM EDT{LOCAL_TZ}

Strong branding lets people know who you are in an instant. It establishes credibility, makes it easier to reach new prospects and keeps your business in customers’ minds. So what does it take to create a brand with impact?

Ashley Kimlinger and Sonia Mansfield of Deluxe Corp. will share expert advice on how to get started, the most effective ways to use your brand in your marketing and a behind-the-scenes look at the branding decisions made on Deluxe’s critically acclaimed TV series, Small Business Revolution — Main Street.

You will learn:
  • What you need to know before starting the logo design process
  • How to promote your brand with print
  • Tips on positioning your brand and standing out from competitors

Presented by Ashley Kimlinger



Ashley Kimlinger is the Director of Enterprise Brand Management at Deluxe Corp. She has a background in communications and graphic design, and a passion for brands that communicate beautifully. She has been a key contributor on the Small Business Revolution campaign.
 
Prior to Deluxe, she worked at Allianz Life, helping employees communicate their brand story through beautiful and effective presentations.


Presented by Sonia Mansfield



Sonia Mansfield, Content Marketing Manager at Deluxe Corp., has been writing helpful and fun content for small business owners and nonprofits for nearly 10 years. As the Content Marketing Manager for Deluxe subsidiary PsPrint, she gained a wealth of insights about how businesses can leverage print marketing to grow their brands.

Sponsored by:


This webinar has passed.  You can view the recording here: https://www.score.org/event/savvy-branding-strategies-build-your-customer-base