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Create a Powerful and Practical PR Strategy for Your Small Business

Thu, Mar 14, 2019 1:00 PM EDT{LOCAL_TZ}

Small business owners may think they’re too small for a public relations plan, but businesses of all sizes can generate positive press. How can you create a manageable PR strategy while still running your business?

In this webinar, SCORE Mentor Jasmine Powers will teach you three easy-to-implement methods for getting into local and national papers, online sites, TV, radio and podcasts.

Participants will learn how to:
  • Identify the right media influencer for your specific news
  • Position yourself as an expert to add credibility to any news story
  • Talk to media with confidence, and avoid the disaster of hitting the trash file
  • Turn your media placement into a sales funnel that runs on autopilot
  • Attract the attention of hard-to-reach audiences
  • BONUS: What to do if you get BAD press
Presented by Jasmine Powers


Jasmine Powers is a digital marketing consultant at Jasmine Powers Multimedia where she supports nonprofits and ecommerce businesses with communications, web design and brand strategy. She has supported organizations like Black Girls Code, Duke Media Foundation and Get Some Joy with marketing, PR and strategic partnerships.

She also is a Business Case Manager for Fund 17 and a mentor with SCORE New Orleans Regional Chapter. She recently moved to New Orleans from Southern California and is happy to bring her support to our entrepreneurs.
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