What Small Business Owners Should STOP Doing to Stay Sane

The key to a thriving business is growing profit or the bottom line, not just sales. What if business owners could stop doing unprofitable activities, work less—and make more money?

This webinar, presented by professor, author and speaker Dawn Fotopulos, will identify four key areas where the business owner can shift priorities to improve profitability almost right away—while relieving time burden from their daily activities.

She will explain why and how you should STOP:

• Ignoring your financial statements - Learn the basics of reading your profit and loss statement
• Offering loss leader products or services - Find out how to identify profitable products and services
• Over-servicing unprofitable customers - Understand who are your profitable and unprofitable customers
• Ignoring existing customers - Power profits are generated from existing relationships, not new customers. Learn how to grow your high-potential existing customer base to relieve the burden of new customer acquisition.

Presented by Dawn Fotopulos

Dawn Fotopulos is Associate Professor of Business at The King’s College, founder of Hidden Profit, Profit.com and Hidden Profit Academy.com, the award-winning author of “Accounting for the Numberphobic; A Survival Guide For Small Business Owners” Best Business Book Small Business Trends.

Dawn is a keynote and featured speaker at major conferences for business owners and accounting professionals including QuickBooks Connect and Scaling New Heights.

Professor Fotopulos is on a mission to double business survival rates through business owners and accounting professionals. Her 20 years in business include: real estate investor, vice-president at Citigroup and serial entrepreneur. Ms. Fotopulos has been featured on MSNBC, Huffington Post and Entrepreneur.com, and Biz 2 Credit.com.

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