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Generation Nation - Keys to Unlock Marketing Success Across Any Age Group

Multiple generations—one webcast to learn about marketing to them all

Age has long been a core demographic consideration for marketers. But beyond that basic number lies a multitude of factors that influence the marketing sensibilities and buying behaviors of each generation.   

Learn from our panel of experts about what’s behind the differences between Baby Boomer, Gen X, Millennial and Gen Z consumers; and how you can tailor your strategies to effectively connect with any of them.

James W. Hill - President, RRD Commercial & Print Solutions

James oversees all aspects of RRD’s Commercial & Digital Print platform, which encompasses 57 leading facilities strategically located throughout the U.S. After beginning his 19-year career in sales, James was appointed President of three different print manufacturing plants before taking on a new challenge as Executive VP of Technology and Procurement at Consolidated Graphics (CGX). After RRD acquired CGX in 2014, James was named Group President of the Commercial Print business and now serves in an expanded role as President.    

Daniel Dejan - North American ETC Print & Creative Manager - Sappi North America  
Daniel has been an evangelist for the power of print communications throughout his 40-year spanning graphic design, and print production and buying roles. As a certified G7 Expert, he is a leading authority on both color and color management, and an avid researcher and commentator on the relationship between print and digital worlds. Daniel's "never blah" Side Bar Blog, where he regularly publishes content on all things print, serves as a popular educational resource for marketers, creatives, designers and printers looking to innovate in their categories.

Barb Pellow - Manager, Pellow and Associates    
A digital printing and publishing pioneer and marketing expert, Barb has held a number of high-profile marketing and sales positions throughout her career helping companies develop breakthrough marketing strategies and educating sales teams on how to deliver an effective value proposition. She is a frequent speaker at industry events and a recognized author whose weekly columns can be found on

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